Blooom Financial Advisor Services Review 2024

Robo advisor services are low-cost alternatives to traditional financial advisors. This Blooom financial advisor services review lists pros, cons, and costs to help you find the best robo advisor.
Editor's Rating
Editor's Rating
Written by Gina Pogol
Financial Expert
Managing Editor

Editor’s note: Blooom stopped providing services in November 2022. Customers can access existing accounts by going to Blooom’s website.

Blooom: Best For

Blooom is a robo-advisor specializing in management services for most employer-sponsored plans and IRAs at Vanguard and
Fidelity. The robo-investor analyzes the investment options available to you in your retirement plan and helps you
optimize your portfolio to best meet your needs. Blooom is best for:

  • Investors with an IRA at Vanguard or Fidelity
  • “Autopilot” investors who rebalance but don’t do a lot of trading
  • Investment newbies who want support and access to a human advisor when needed

Blooom focuses mainly on employer-sponsored retirement accounts – 401(k), 403(b), 457, TSP, and 401(a) in addition to
traditional and Roth individual retirement accounts. (As of this writing, Bloom only manages IRAs held at Vanguard or
Fidelity.) Investors can try out the company’s analysis tool for free before signing up.

Blooom at a Glance

Minimum balance needed to access advisory services: $0
Cost per stock trade: It depends. Blooom says you may incur transaction fees with some funds, and that it will get your
permission before incurring any transaction fee over $50.
Cost per options trade: N/A
Promotions: Anyone can try Blooom with a free 401(k) analysis.
Tradeable securities: Trading is done through your retirement plan, and the fees, if any, come from them. Blooom says you may
incur transaction fees with some funds, and that it will get your permission before incurring any
transaction fee over $50.
The number of commission-free mutual funds or ETFs: Trading is done through your retirement plan, and the fees, if any, come from them. Blooom says you may
incur transaction fees with some funds and that it will get your permission before incurring any
transaction fee over $50.
What securities are used in portfolios(options, stocks, mutual funds, ETFs, derivatives)? Blooom limits your options to those offered by your retirement plan.

Is Blooom Personal Advisor Services Right for You?

Robo investing with Blooom can help you make the best retirement account choices, aligning your investments with your
retirement goals.

Pros Cons
There is no minimum account balance. For small accounts, the fees are high.
Manages employer-sponsored retirement plans (most robo advisors do not). Investments are limited to what’s offered by your retirement plan.
Offers a free analysis so you can be sure that you want the service before you pay. The least-expensive option does not include access to an advisor, and no plan offers phone support –
only online.
Blooom does not require you to open a new retirement account. You can apply its services to existing
There’s no app. You have to use Bloom’s website to conduct your business.

Financial Planning Services at Blooom Personal Advisor Services

Blooom reviews your retirement goals and risk tolerance and makes recommendations to maximize your return and minimize

However, Blooom is limited to the funds available in your retirement plan. Its algorithm classifies those funds into 14
categories and selects a mix of those options for you.

Blooom tends to favor funds with low expense ratios. Blooom diversifies your asset class allocation based on your age
and years left until retirement to maximize long-term growth.

You can manually rebalance your account after looking at Blooom’s recommendations or elect to have Blooom do it
automatically for you. As you near retirement, Blooom’s algorithm swaps out aggressive investments for more conservative

If you have individual stocks in an IRA, however, Blooom won’t make any changes to them as it manages the rest of your
portfolio. But you can allow Blooom to sell those stocks so it can manage your entire account.

Retirement Savings Calculator

How Blooom Personal Advisor Services Invests Your Money

Blooom is not a full-service brokerage putting all investment vehicles at your disposal. Its focus is very narrow and
you can either go with Blooom’s recommendations automatically or make your own choices after reviewing its suggestions.
However, your only investment choices are those offered by your retirement plan.

Getting Started with Blooom Personal Advisor Services

Here’s how Blooom works:

First, you’ll launch its free retirement account analysis. You complete an online questionnaire and Bloom generates a
retirement portfolio based on your responses.

Next, you link your retirement account to Bloom in just a couple of easy steps. It then analyzes your actual portfolio
against the ideal retirement portfolio it built for you. Blooom reports your current portfolio’s asset allocation
weaknesses and recommends changes.

Once you sign up for Blooom and pay the annual fee, Blooom builds your custom retirement portfolio, selecting funds for
you and placing your trades.

Fees at Blooom Personal Advisor Services

The management fee for Blooom, unlike most robo investment management services, is a flat dollar amount – not
percentages of assets under management. So if your retirement account is large, the fee is negligible. But if it’s
smaller, the fee can be high.

You can try it out for free, then select a tier that works best for you. Paid plans start at $120. Here are the tiers
and levels of service:

Personalized Portfolio – $120 per year for unlimited accounts

  • Personalized portfolio
  • Transaction activity alerts
  • Fund recommendations
  • Unlimited accounts

Advisor Access – $245 per year for unlimited accounts

  • Personalized portfolio
  • Option to have Blooom place trades for you
  • Access to financial advisors via live chat or email
  • Withdrawal alerts

Financial Consulting – $395 per year for unlimited accounts

  • Everything above plus:
  • Yearly guidance via phone or video consultation with a financial advisor

If you have several retirement accounts from employers past and present, the unlimited option annual fees can be cheaper
and also provide more management services. If you have a small account, you can always start with the Essentials option
and upgrade as your account balance grows.

Compare Other Advisors Online

Robo investment offers vary widely among online brokerages, and it’s important to find the right combination of fees and
services for you. The best online broker for you depends on what type of investor you are:

  1. Very active trader desiring low commissions
  2. Small investors looking for affordable fees and good advice
  3. Serious investors desiring abundant research resources
  4. Margin investor comfortable with risk
  5. A mobile investor wanting easy trades from multiple platforms

Blooom’s appeal to consumers is the ability to have your retirement accounts managed from one place. But how does it
compare to other robo-advisors?


Acorns’ robo-advisor appeals to beginning and novice investors with small amounts of money to invest and no idea where to start, but more experienced investors may not find the service robust enough for their needs. Blooom is geared toward investors with varying expertise who are focused on retirement savings.

YieldStreet Financial Advisor

Although YieldStreet is designed to advise investors, it was created for those looking for unconventional investment opportunities such as REITs. Blooom is better for most people interested in traditional investments such as 401(k)s and Roth IRAs.

At MoneyRates, it’s easy to find the best robo advisor and to compare and shop for brokers.

About Author
Gina Pogol
Gina Freeman writes about personal finance and has been featured on MoneyRates, The Mortgage Reports, MSNMoney, Fox Business, Forbes, The Motley Fool, and other fine websites. Her background includes tax accounting with Deloitte, over 20 years in mortgage sales and underwriting, systems consulting for Experian, and several years in bankruptcy law. Gina enjoys helping consumers make confident and intelligent financial decisions.
Our reviews are unbiased and thorough, focusing on consumer needs. For details, see our Editorial Policy & Methodology.